GREEN Marketing Conference                         
Thursday 4 Juni 2009, Venue: WAX Kultúrgyár
How to sell GREEN messages?

09.30    –  09.40: Opening speech – Ágnes Vándor, Director, Kreatív-Group
09.40 –  10.00
How to reach consumers with GREEN messages
Otília Dörnyei, Consumer Relations Manager, GfK

10. 00 – 10.30
Green marketing: The Possibilities and Pitfalls
Stuart Smith, Head of Corporate Prectice, EMEA, Hill & Knowlton

10.30 – 10.50
Connecting the Blue Dots – The role of honest and humble story tellers
Andrzej Moyseowicz, Media Innovation Director, EMEA, Saatchi & Saatchi

10.50 – 11.10: BREAK (coffee, cakes)

11.10 – 11.30
GREEN marketing under hard conditions
Construction Industry
Where PR ends and real responsibility begins
Irén Márta, Communication Director, Holcim

11.30 – 11.50
Pharmaceutical Industry
Sanofi-Aventis

11.50 – 12.10
Key to responsibility: Let’s not just talk about it – The GREEN Office Program
Mónika Bessenyei  , Project Manager, KÖVET

12.10 – 12.25
Brandbuilding – do we build a brand or a building?
András Kallós, Marketing Communication Director, Pannon

12.30 – 13.30: LUNCH

13.30 – 14.00
Sustainability: The Opportunity for Brands
Mike Longhurst, Business Development Manager, EMEA, McCann Erickson

14.00 – 15.00
GREEN marketing case studies

Biofuel/Greenfuel
János Simkó, Head of PR and Communication Department, FŐGÁZ
Richárd Kovács, Marketing Leader, Marketing Department, FŐGÁZ

Power of the Cardboard
János Terbe, designer-CEO, Terbe Design

Ecomagination
Eszter Szabó, Communication and Public Affairs, GE Corporate

15.00 – 15.20: BREAK (coffee and cakes)

15.20 – 15.40
The notion of GREEN marketing
Katalin Urbán, Executive, Senior Advisor, Alternate

15.40 – 16.00
Greenwashing
Dávid Kovács, Marketing Director, Bols

16.00 – 16.30
GREEN Rapid Randi Award Gala – moderator: Péter Szigeti, Kreatív

16.30- 16.40: Close speech

17.00 – 17.30: PAKK PackageDesign Competition Results